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Frederick Warne was founded in 1865 by a bookseller turned publisher who gave his own name to the firm.
Warne’s firm built a reputation based upon its children’s list, publishing illustrated books by such well-known authors and artists as Edward Lea, Kate Greenaway, and Walter Crane.
After he retired he handed the management of the business over to his three sons, Harold, Fruing, and Norman.
Warne was among the six publishers to whom Beatrix Potter submitted her first book, the story of a rabbit called Peter. At first, Warne turned the proposal down. But an agreement was reached, and The Tale of Peter Rabbit, sold 20,000 copies by the Christmas.
Over the years, Warne also expanded its nonfiction publishing, issuing among others the world-famous Observer books.
In 1983, Frederick Warne, was acquired by Penguin Books. As a division of Penguin, it began developing classic book-based children’s character brands. Over the years Warne acquired a number of other classic book properties, including Cicely Mary Barker’s Flower Fairies in 1989 and Eric Hill‘s Spot in 1993.
The hallmarks of the publishing program are beautifully produced editions of the original works, plus lively spin-off books include treasuries, board books, novelty titles, 8x8s, and leveled readers.
All of Beatrix Potter‘s original artwork was re-photographed in 1986, and the new editions launched in 1987 were recognized for the quality of reproduction.
In 2012, the first new Peter Rabbit tale in 110 years was written by Oscar-winning actress Emma Thompson. This beautiful, critically acclaimed book, The Further Tale of Peter Rabbit, was followed up with The Christmas Tale of Peter Rabbit in 2013, also written by Emma Thompson.
The Flower Fairies books were re-originated in 1990. And Eric Hill continues to create new Spot titles.
Today, Potter’s characters and others appear on a host of products worldwide. They are featured in events around the globe,
Warne has commissioned an animated Peter Rabbit television show in conjunction with Nickelodeon and Silvergate Media.
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